On a blank sketch pad, ideas are born. On this sketch pad, ideas will evolve, adapt, change, or die. Great design is more than a brochure, logo, or web page. Design must be in tune with emotions and current events, and must speak to the target audience in a way that has never been experienced before. Great design demonstrates how to appropriately use a budget, and to create the most effective solution based on this budget. This is the challenge of great design. Whether the budget is small or large, marketing funds must be driven in the smart lane. This brings us back to the sketch pad; if your budget can't afford a sketch pad, then good luck.